Adobe AD0-E605 Exam Syllabus Topics:
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Reference: https://certification.adobe.com/certification/real-time-customer-data-platform-developer-expert/198
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Adobe Real-Time CDP Business Practitioner Professional Sample Questions:
A financial services customer wishes to suppress people from active credit card campaigns as soon as they submit an application for the associated credit card name. The business's goal is to optimize ad spend by suppressing people quickly who convert and use the savings to help funnel more money back into their acquisition strategies. The current data model that IT has provided from their data warehouse looks like the following:
It is assumed that each application submit contains an offer that is always associated to a credit card name.
Assuming all applications are streamed into the Real-Time Customer Profile, in which two ways could a developer model the application submit event to ensure the real-time suppression requirement is supported?
(Choose two.)
- A. Offer is modeled as an object within the Application Submit schema
- B. Application Submit is modeled as an XDM Individual Profile class-based schema
- C. Offer is de-normalized back into the Application Submit schema
- D. Application Submit is modeled as an XDM Experience Event class-based schema
Correct Answer: C,D 🗳️
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A marketing team wants to create a segment of customers who have purchased a product in the last 30 days and have not engaged with any promotional emails. Which segmentation approach is most appropriate in Adobe Real-Time CDP?
- A. Batch segmentation using historical purchase and email engagement data
- B. Manual segmentation by exporting data and using external tools
- C. Edge segmentation based on in-session behaviors
- D. Streaming segmentation focusing solely on real-time purchase data
Correct Answer: A 🗳️
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A company is deploying Adobe Experience Platform and plans to use both Edge and Real-Time Customer Profile functionality. What are the main differences between the composition and usage of these profiles?
- A. Edge profiles are composed of a subset of the real-time customer profile and are primarily used for sending out personalized campaigns.
- B. Edge profiles are composed of a detailed customer view while Hub profiles are primarily used for summary level insights
- C. Hub profiles are a subset of Edge profiles and are used to leverage real-time personalization
- D. Hub profiles are always synced back to Edge profiles
Correct Answer: A 🗳️
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A company has completed their implementation of Adobe Experience Platform (AEP) and is successfully onboarding data and profiles, but they are struggling with managing data across their services. What tool would best aid the company in inspecting, manipulating, and analyzing dataset data in AEP Data Lake?
- A. Adobe Query Service
- B. Data Governance API
- C. Data Compliance Settings
- D. Data Usage Labeling and Enforcement (DULE)
Correct Answer: A 🗳️
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A marketing manager wants to activate a segment across multiple channels for consistent and personalized messaging. What is the key consideration when activating this audience from the Adobe Real-Time CDP?
- A. The selected execution channels should have the ability to consume segment data.
- B. The data sent to each execution channel should only include the latest transaction data
- C. All execution channels must be pre-setup with the same targeting templates.
- D. Each execution channel should individually validate the segment data upon receipt.
Correct Answer: A 🗳️
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