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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Administration | 11% | - Relationship between Account Engagement and Salesforce - Recycle Bin capabilities - Field creation, editing and mapping |
| Topic 2: Reporting and Analytics | 8% | - Conversion and engagement metrics - Campaign and lifecycle reporting - Dashboard interpretation |
| Topic 3: Lead Management | 24% | - Scoring and grading: definition and management - Automation rules: components and use cases - Custom redirects: capabilities and use cases - Page actions - Completion actions - Segmentation rules - Lists: types, capabilities and creation |
| Topic 4: Email Marketing | 20% | - Email capabilities and use cases - Email reporting metrics - Difference between Emails and Email Templates |
| Topic 5: Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of forms - Capabilities, use cases and metrics of landing pages |
| Topic 6: Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question 1
Which scenario would convert an anonymous visitor into an identified prospect?
A. Submitting a Web2Lead form that is linked to Marketing Cloud Account Engagement via a form handler
B. Opening email sent by a sales rep using the Send Marketing Cloud Account Engagement Email functionality in Salesforce
C. Scanning the badge of someone who visited a booth at a recent event
D. Creating a Lead in Salesforce which syncs to Marketing Cloud Account Engagement as a new prospect record
Question 2
The baseline grade will show on the prospect profile at all times.
A. False
B. True
Question 3
A Marketing Cloud Account Engagement administrator would like to enable bot protection on their forms.
Which two Marketing Cloud Account Engagement form actions would accomplish this?
Choose 2 answers
A. Dependent Fields
B. Enable HTTPS
C. Honeypot Technique
D. reCaptcha
Question 4
LenoxSoft's Marketing Manager notices that clicks on the email link www.lenoxsoft.com aren't being counted in the list email report.
Based on this link's format, why wouldn't it have been re-written for tracking?
A. The link should be populated with variable tags to be automatically re-written
B. The link should start with http or https to be automatically re-written.
C. The link should point to go.Marketing Cloud Account Engagement com to be automatically re-written.
D. The link should contain a wildcard to be automatically re-written.
Question 5
Which three options are available when working on a list email, but are NOT available when working on a Marketing Cloud Account Engagement email template?
Choose 3 answers
A. Sender options
B. Ability to schedule the email
C. Recipient and suppression lists
D. Custom reply-to address
E. Ability to send the email immediately
Solutions:
| Question 1 Answer: A | Question 2 Answer: A | Question 3 Answer: C,D | Question 4 Answer: B | Question 5 Answer: B,C,E |
