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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Tracking, Reporting, and Optimization | - Optimization practices
|
| Topic 2: Automation and Journey Orchestration | - Automation Studio
|
| Topic 3: Marketing Cloud Core Concepts | - Customer engagement fundamentals
|
| Topic 4: Data Management and Integration | - Integration concepts
|
| Topic 5: Email Marketing and Content Creation | - Email Studio capabilities
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third- party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?
- A. Data Copy or Import File > Data Extract > File Transfer > Data Copy or Import File
- B. File Transfer > Data Copy or Import File > Query > Data Extract > File Transfer > Data Copy or Import File
- C. File Transfer > Data Copy or Import File > Data Extract > File Transfer > Data Copy or Import File
- D. Data Copy or Import File > Query > Data Extract > File Transfer > Data Copy or Import File
Correct Answer: B 🗳️
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Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers ' optimized send time.
What solution should they use?
- A. Automation Studio and Journey Builder
- B. Automation Studio
- C. Automation Studio and Interaction Builder
- D. Journey Builder
Correct Answer: A 🗳️
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A B2B customer notices they have a large number of subscribers marked as ' Held ' . During troubleshooting, they realize these were soft bounces that were overwhelming email servers. Most were from small companies they do business with. Which step(s) should the customer take to move those subscribers back to ' Active ' ?
- A. Subscribers with a status of ' Held ' should be re-enabled by contacting support.
- B. Extract subscribers who have a status of ' Held ' , then import subscribers as ' Active ' .
- C. Use a SQL query to change all subscribers with a status of ' Held ' to ' Active ' in All Subscribers.
- D. Use Contact Builder to mass update all ' Held ' subscribers to ' Active ' status.
Correct Answer: A 🗳️
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Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
- A. Data Studio
- B. Web Analytics Connector
- C. Audience Studio
- D. Google Analytics 360
Correct Answer: B 🗳️
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A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow-up when someone has not opened five emails in a row.
Which activities could be used to fulfill this requirement?
- A. Salesforce Data Entry, SQL Query Activity, Task Activity
- B. Scheduled Automation, Filter Activity, Data Extension Entry, Contact Activity
- C. API Event Entry, SQL Query Activity, Task Activity
- D. Scheduled Automation, SQL Query Activity, Data Extension Entry, Task Activity
Correct Answer: D 🗳️
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