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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. An email developer is building a data-driven email that must render a list of recommended products for a customer. The product data (name, image URL, price) is available as a `listString` (an array of objects) on the customer's profile.
When the developer tries to use the simple personalization picker to insert the product name, the field is disabled.
Why is this happening and what must be done?

A) The field is disabled because lists cannot be used for personalization. The data must be flattened into separate attributes first.
B) The field is disabled because `listString` fields can only be used in the advanced expression editor and require a "for each" loop to iterate through the items.
C) The field is disabled because the developer does not have the correct permissions to use list-type fields.
D) The field is disabled because the email template does not support list rendering.

2. There are two main types of fragments that can be created in Adobe Journey Optimizer.
What are they?

A) Static fragments and Dynamic fragments
B) Expression fragments and Content fragments
C) Email fragments and SMS fragments
D) Header fragments and Footer fragments

3. A marketing automation architect is designing a scalable content system. The architect needs a way to reuse complex personalization logic, such as an `if/else` statement that checks multiple profile attributes to display a specific greeting.
Which type of fragment should the architect use to create this reusable logic?

A) Expression fragment
B) Content fragment
C) Header fragment
D) Dynamic fragment

4. A conversion optimization specialist wants to run a test on a Campaign's hero image. The goal is to test three new images (Treatment A, B, and C) against the original version to see which one generates the most clicks. A small portion of the audience should be reserved as a baseline.
What is the correct way to configure this content experiment?

A) Three treatments (A, B, C) and a hold-out group, with the audience split between all four.
B) Three treatments (A, B, C) with the audience split evenly between them.
C) Two treatments (A, B) and a control group, which will automatically receive a third version.
D) One experiment for A vs. the original, and a second experiment for B vs.

5. A deliverability specialist is tasked with implementing a new marketing pressure policy to improve customer experience. The policy states that customers should not receive more than three promotional emails in any 7-day period, regardless of which journeys they qualify for.
Where would this rule be configured to be enforced globally across all journeys?

A) In the channel-level rules for the email surface.
B) As a global frequency rule in the administration section.
C) As a 'Profile Cap' condition activity at the start of every journey.
D) In the properties of each individual journey.

Solutions: