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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which Adobe CJA features allow tracking purchase conversion rates?
(Select two.)
Response:

A) Conversion Funnel Report
B) Calculated Metrics Manager
C) Campaign Automation Tool
D) Segment Builder Module

2. A non-admin CJA user needs to share a newly created report with a specific user group to which they belong. This group needs edit access for the report. What is the most effective way to do this?
Response:

A) Share the report through email only.
B) Put the report in the Company folder.
C) Grant edit access to the specific user group.
D) Grant edit access to each individual user.

3. A business team is curious what percentage of web visitors are known vs. anonymous. A visitor becomes known when they either create an account or log in for the first time on a new browser. Creating an account or logging in appends a Customer ID to the user's web events.
What calculated metric can be built to display the percentage of web visitors that are known?
Response:

A) (Customer ID does not exist (People)) / People

B) (Customer ID exists (People)) / (Customer ID does not exist (People))

C) (Customer ID exists (People)) / People

4. Your marketing team needs weekly sales performance reports segmented by product categories. After configuring the report schedule, the team reports that the files they receive are unreadable. Upon investigation, you find that the export format was incorrectly set. What should you do next?
Response:

A) Increase report delivery frequency to daily.
B) Change the export format to a compatible file type like CSV or Excel.
C) Enable calculated metrics in the report.
D) Recreate the report with new data filters.

5. What should be configured to ensure that only relevant data fields are visible in a shared report?
Response:

A) Data Field Curation
B) Custom Metric Builder
C) Field Permission Manager
D) Data Privacy Rules

Solutions: