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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. Which is a fundamental component of coding responsive emails?

A) Anchor Tags
B) SQL Queries
C) Span Tags
D) CSS3 @media Queries

2. Northern Train Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers: Education Events and Sales. Which feature would the company use?

A) Shared Data Extensions
B) Shared Portfolio Items
C) Shared Emails
D) Shared Publication Lists

3. Northern Trail Outfitters' marketing team includes the nearest store to customers in the template of its emails. This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes.
How can this be achieved?

A) Create a file drop automation to initiate when the store's data extension is updated via import.
B) Create an automation to begin when Information changes on a store object using a workflow rule.
C) Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP.
D) Create a scheduled automation to import the file on a recurring basis with store information.

4. An account has a Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns. What steps would the marketer take when creating the data extension? (Choose 2)

A) Relate the Email address to the Suscriber Key
B) Set the column representing the Subscriber Key as a Primary Key
C) Check the "Is Sendable" option
D) Set the Email address column as a Primary Key

5. A marketer sent a promotional email to contacts who recently attended a trade show. The data extension used for the send contained 3,100 records. The delivery rate on the send was lower than anticipated. After viewing tracking information, she determined many email addresses were problematic.
Which send tracking metric provides the bounce description "Address is non-existent at the domain?

A) Soft Bounce
B) Hard Bounce
C) Blocked Bounce
D) Undeliverable

Solutions: