Microsoft MB-220 Exam Syllabus Topics:

Topic	Details
Configure marketing applications (20-25%)
Configure organization settings	- configure administration settings including LinkedIn Lead Gen and quota limits - configure data sources for synchronization - create and manage templates - configure portal integration - configure landing page settings - configure domain authentication - configure data protection tools - configure social media - configure webinar providers
Configure marketing settings	- configure matching strategies - configure marketing email settings - configure customer journey settings - configure opt-in settings - configure email deduplication settings - configure lead scoring settings - configure required options for publishing journeys - create and configure marketing calendars - manage assets and content settings
Manage insights	- analyze contact insights - analyze lead insights - analyze segment insights - analyze customer journey insights - analyze email insights - analyze lead scoring model insights - analyze marketing page insights - analyze marketing form insights - analyze website insights - analyze redirect URL insights
Manage segments and lists (10-15%)
Create and manage segments	- determine segment type - create market segments - create segments using Natural Language Query - configure dynamic segments using Designer - combine segments using union, exclude, or intersect logic - create segments from external sources using customer insights
Create and manage subscription centers and lists	- determine usage scenarios for subscription lists - create a subscription list - add a subscription list or lists to a form - create a segment based on a subscription list - create a subscription center marketing page - understand how and where to publish subscription centers
Create and manage marketing forms and pages (10-15%)
Create marketing forms	- determine which marketing form type to use - determine form requirements and limitations - create a marketing form using a template - create landing forms and pages
Create and manage marketing pages	- create marketing pages - add content to marketing pages - add forms to content blocks - apply a style to marketing pages - integrate marketing pages with marketing emails - preview and validate marketing pages - publish marketing pages - monitor visitors to marketing pages
Manage leads, contacts, and accounts (5-10%)
Create and manage leads	- create leads - synchronize leads from LinkedIn
Create and manage accounts and contacts	- create and manage accounts - create and manage contacts - manage activities
Create and manage marketing emails (5-10%)
Create email messages	- create an email message by using a template - define mandatory fields for email messages - add dynamic content to email messages
Manage email messages	- define message requirements - preview messages by using the Basic and Inbox options - check Spam Scores - design and run A/B tests on email messages - validate and publish messages
Manage customer journeys (10-15%)
Create customer journeys	- determine content types required for a customer journey - create a customer journey by using a template - implement actions - implement targets - implement flow control for customer journeys
Publish and manage customer journeys	- configure required options for publishing journeys - check customer journeys for errors - publish a customer journey
Manage events and webinars (10-15%)
Create and configure events and webinars	- create an event team - set up venues and sessions including internal and external tracks - set up speakers - configure webinar options - configure event website - create and manage event forms - create stream events on Microsoft Teams - set up event agenda
Manage events and webinars	- create event invitations, banners, and social media posts - Manage event registration, including attendee check-in. - manage speakers, registration, waitlists, and attendees - manage sponsors, vendors, logistics, and accommodations - record and view financial information for events
Configure Dynamics 365 Customer Voice (10-15%)
Create surveys	- create a theme and upload images - add pages to a survey and personalize data - identify survey question types - add survey questions - determine respondent types - determine submission options
Preview, test, and publish surveys	- add surveys to emails - add surveys to a webpage - add surveys to customer journeys - clone, import, and translate surveys
Manage survey responses	- view a summary of survey results - analyze survey responses - implement conditional logic for survey actions

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The Microsoft MB-220 exam covers the following topics:

Configure Marketing Applications (20-25%)
The first domain includes such subtopics as configuring organization and management settings; configuring marketing settings; configuring event settings; managing insights.
Manage Webinars & Events (5-10%)
This domain includes creating an event team; setting up sessions (external & internal tracks; setting up speakers; customizing webinar options; creating & handling; event forms; handling registration, speakers, waitlists; creating event banners, invitations, social media posts; registering and checking in attendees.
Manage Customer Journeys (10-15%)
The skills included in this topic are configuring the required options for publishing journeys; checking customer journeys for errors; publishing a customer journey; determining content types necessary for a customer journey; creating a customer journey with the help of a template; implementing actions & targets; implementing flow control for the customer journey.
Configure Dynamics 365 Customer Voice (10-15%)
The skills tested within this subject area are creating surveys; managing survey responses; and reviewing, testing, and publishing surveys.
Create & Manage Marketing Pages and Forms (10-15%)
This topic includes the students’ skills in defining the relevant marketing form; identifying form requirements & limitations; creating a marketing form with the help of a template; creating landing pages & forms; etc.
Manage Segments and Lists (5-10%)
Within this subject area, the candidates are tested based on their ability to perform the following tasks: determining a segment type; creating market segments; customizing dynamic segments with the help of a Designer; defining usage scenarios for subscription lists; creating a subscription list; adding a subscription list to a form.
Create & Manage Marketing Emails (5-10%)
The skills tested within this area include creating and managing email messages, for example, creating an email message with the help of a template; defining mandatory fields for email messages; adding dynamic content to email messages, and so on.
Manage Leads, Contacts, & Accounts (10-15%)
Answering the questions from this section, the learners need to be able to create leads; synchronize leads from LinkedIn; create & handle accounts; manage activities; create & handle contacts.

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

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Learning Path 4

This learning path is entitled “Analyze Insights in Dynamics 365 Marketing”. It will give the individuals hands-on experience in a number of tasks, including the following:

Evaluating marketing initiatives with analytics
Reviewing the marketing calendar

Microsoft also offers the official instructor-led course – MB-220T00-A: Microsoft Dynamics 365 Marketing. This is a paid training designed for the IT professionals who aspire to gain knowledge and skills in leveraging Dynamics 365 for Marketing. The course tackles the marketing application configuration necessary for business growth. It will also review marketing forms & pages, lead management, segmentation, as well as email marketing messages.

Introduction to MB-220: Microsoft Dynamics 365 Marketing Exam

Microsoft MB-220 Exam is a certification exam that is conducted by Microsoft to validates candidate knowledge and skills of marketing principles and industry methodologies and best practices.

As a Microsoft Dynamics 365 Marketing expert, you are in charge of building brand awareness and responsible for configuring and expanding the core marketing application to include email marketing, setup, leads nurturing with personalized experiences, interactive customer journeys, LinkedIn integration, Landing Pages, Events, Voice of the Customer, segmentation and scoring, and maintaining General Data Protection Regulation(GDPR) compliance. This exam checks competency level on topics such as creating and managing marketing forms and pages, manage webinars. After passing this exam, candidates get a certificate from Microsoft that helps them to demonstrate their proficiency in Dynamics 365 Marketing