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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?
Choose 2 answers

A) Boolean
B) Decimal
C) Text
D) Number

2. Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made.
What feature could be used to solicit website feedback without navigating away from the email?

A) Reference Content Block
B) Dynamic Content Block
C) Cloud Page forms Content Block
D) Email Form Content Block

3. Northern Trail Outfitters has noticed an issue with their sends today.
Which two links in Setup Home could be used to troubleshoot the issue?!
Choose 2 answers

A) System Status
B) Failed Sends
C) Help and Training
D) Create Support Case

4. A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and 'Products.
The data extensions contain the following information:
- Orders: OrderId, CustomerID,OrderNumber, OrderDate, OrderTotal, GrandTotal
- Order_Details: ProductId, OrderID, Qty, UnitPrice, ExtendedPrice, Discount
- Products: ProductId, SKU, Name, Description, Cost, Price
Which two actions should be taken in Data Designer?
Choose 2 answers

A) Create a one-to-one relationship between Order_Details and Products.
B) Create a one -to -many relationship between Orders and Order_Details.
C) Create a one-to-one relationship between Orders and Order_Details.
D) Create a one-to-one relationship between the contact record and Order Details.

5. How are publication lists used in the Marketing Cloud?

A) To send communication to all subscribers, regardless of opt -in status.
B) To allow subscribers to opt-down/out instead of unsubscribing from all.
C) To build dynamic content rules by subscriber type.
D) To manage subscribers in guided and triggered email sends.

Solutions: