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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Segmentation and Targeting | - Dynamic content personalization - Audience segmentation logic |
| Campaign Design and Execution | - Multichannel campaign orchestration - Email campaign creation and management |
| Data Management | - Profile lists and relational data - Data ingestion and integration concepts |
| Oracle Responsys Platform Overview | - Navigation and user interface fundamentals - Architecture and key components |
| Program Canvas and Automation | - Event-based triggers and automation logic - Program Canvas workflows |
| Analytics and Reporting | - Campaign performance reporting - Delivery and engagement metrics |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
1. What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?
A) Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.
B) Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.
C) Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.
D) Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.
2. Whichthree precautions should you take before deciding to delete a column from a Responsys data source?
(Choose three.)
A) Ensure that there are no Connect jobs updating the column to be deleted.
B) Check to see whether the data column is being used by the customer for external analytics purposes.
C) Ensure that there are no active campaigns referencing the column to bedeleted.
D) Check to make sure there are no forms referencing the column.
3. Where should you place the file that you want to import when configuring the Connect job that imports profile list data that must be merged into Responsys?
A) The file to be imported should be located on your hard drive.
B) The file to be imported should be located on anycloud server.
C) The file to be imported should be located in the Connect data warehouse in Responsys.
D) The file to be imported should be on the SFTP server dedicated for Responsys.
4. You havereceived requirements to create Connect Event Data Feed exports for two different integration projects. The client wishes to create two CED feeds, both including the Sent feed.
What should you do?
A) Go back to the team that developed the requirements and tell them that the Sent feed can only be used in oneactively scheduled Connect export job at one time. Determine if the same Sent feed can be sent to different file locations.
B) Create the two separate exports and ensure they both have the Sent value in them.
C) Create the two separate exports and use the Sent value for one export and the SentX value for the second export.
D) Go back to the team that developed the requirements and see if you can schedule the exports on different days. Responsys will allow the use of the same Sent value to be used in two different active exports if they are scheduled for different days of the week.
5. A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriberreceives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?
A) The purchase transaction is attributed to both email campaigns.
B) The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
C) The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
D) Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A,B,C | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: C |
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