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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. You are a Google AdWords consultant for a client. You've created a Google AdWords campaign for your client's website and you've identified 30 keywords for the campaign. You'd like to use a Google tool to help you identify additional keywords through synonyms and different spellings. What Google AdWords tool would you use?

A) Google Analytics
B) AdWords Editor
C) Keyword Tool Supercharger
D) Keyword Tool

2. You have added "coffee cups" as a keyword to your Google AdWords campaign. Which of the following Google searches would cause your ad to display?

A) Only searches for "coffee cups" as it's using the exact match options.
B) Any queries that include "coffee cups" in the search, such as yellow coffee cups or coffee cups sale.
C) Any queries that search for "coffee cups" in quotation marks.
D) Only search for "coffee cups" (lower cased) as it's using the case sensitive options.

3. Don is configuring his website for an A/B experiment with the Google Website Optimizer. He's reviewing the scripts used to tag his pages and he's confused about which script does what so he's called you for help. Don needs to know which script sends pageview information to Google so that visits will be recorded in his reports. This is the script that has the account number that's unique to his experiment. Which script does Don need?

A) User-ID script
B) Control script
C) Tracking script
D) Conversion script

4. You have been using Google Analytics for your company for the past one year. You've created several reports using Google Analytics and it's helped you make good decisions about your website. You're currently considering sharing your data as part of the Analytics Benchmarking Service. Your manager is in agreement with sharing the data as long as you can do so anonymously. Based on this condition, which Data Sharing Settings would you be able to share in the Benchmarking Service?

A) You have to share the data with known information, so Google Analytics can contribute the information to similar sites. The advantage is that you'll also see other information that's gone into the Google Analytics Benchmarking Service.
B) You should choose the option "Sharing Google Analytics data anonymously with Google and the benchmarking service" to keep your data anonymous.
C) You should choose the option 'Sharing Google Analytics data anonymously with the benchmarking service' to keep your data anonymous.
D) You should choose the option "Sharing Google Analytics data with Google products only" to keep your data anonymous.

5. What formula is used to calculate cost/conversion rate?

A) Total cost divided by the ROI of the sale
B) Total cost divided by the number of ad clicks
C) Total ad clicks divided by the total ad costs
D) Total cost minus the ad clicks

Solutions: