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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. You have created four ads for your business. When you create multiple Google AdWords ads, how does Google determine which of the four ads to show, when a keyword triggers the ad?

A) The ads are shown based on performance.
B) The ads are shown in the order in which they were created.
C) The ads are shown in rotation.
D) The ads are shown in alphabetical order.

2. Which of the following is a tool for targeting ads to specific groups of customers visiting certain sites in the Google Display Network?

A) Ad scheduling
B) Position preference
C) Demographic bidding
D) Google trends

3. In which of the following colors do the unposted local changes appear?

A) Green
B) Blue
C) Red
D) Purple

4. Jeff has created an ad for his company. After a few days of the ad's eligibility, Jeff notices the
message 'Low Quality Score' in the Status column of the keywords tab. Which of the following
methods is the most likely approach, to improve the Quality Score of the advertisement?

A) Change the ad to an image ad
B) Optimize the ad
C) Change the bid to match the first page bid estimate
D) Increase the bid for the ad

5. You have created several campaigns with Google AdWords for your clients. You are using the
Manager Defined Spend for your budgets in Google AdWords. When you create a new start date for a budget, what requirement does Google have in regard to the new budget and existing budgets that you manage?

A) Managed account budgets can't start and end on the same day for more than three managed accounts.
B) Managed account budgets cannot exceed $100 per day.
C) Start dates for new budgets can't overlap with other budgets that may already be set up for the managed account.
D) Managed account budgets must be approved by two parties before the ad will begin display .

Solutions: